This reddish-orange pigment and member of the carotenoid family is known best for its antioxidant properties, as it has the ability to counter the effects of cell damaging free radicals. NOW Natural Beta-Carotene may be used to battle oxidation while increasing short and long-term immune function. In addition to its immune boosting properties, natural beta-carotene may improve ocular function, promote healthy, glowing skin and cardiovascular function while protecting delicate tissues from excessive oxidation build up.