What Does Easy-Swallow Niacin Plus Do?
Supports the brain's natural self-cleansing function to improve memory and other brain activities.

 How?
Easy-Swallow Niacin Plus is formulated to provide the body with nutrients to support the action of a natural enzyme system that the body uses to "clean" the brain of specific brain toxins that accumulate over time and interfere with memory and clear thinking.

The formula is designed around the vitamin, niacin, which is necessary for the formation of the nucleotide enzymes, nicotinamide adenine dinucleotide (NAD) and its "cousin", nicotinamide adenine dinucleotide phosphate (NADP), that are necessary for the efficient functioning of MAO (mono-amine oxidase) in the brain.

MAO (mono-amine oxidase) helps to eliminate toxic by-products of brain metabolism of the essential amino acid tryptophan so that there are less of these "toxins" in the brain to interfere with healthy brain function. These troublesome toxins are chemical cousins of hallucinogens like LSD that are known to interfere with normal brain activity. Therefore niacin, which is important in many other parts of human metabolism, is a key nutritional support for the brain.

 Gilka L, The Biochemistry of The Schizophrenias,
Journal of Orthomolecular Psychiatry. 1978; 7(1):6-16

 Niacin And Its Effect On Memory
 Netherlands Study Finds Niacin Results In Memory Improvement Of 10% To 40%
A double blind study was done in 1985 to see if 425 mg of naicin daily (The amount of three Easy-Swallow Niacin Plus tablets) could affect memory. It showed that 425 mg daily (in three divided doses of 141.7 mg) could increase memory test scores from 10% to 40%.

Loriaux SM, Deijen JB, Oriebeke JF, De Swart JH, The effects of nicotinic acid and xanthinol nicotinate on human memory in different categories of age. A double blind study. Psychopharmacology (Berl) 1985;87 (4):390-5

ABSTRACT: The treatment effect of nicotinic acid and xanthinol nicotinate on human memory was compared with placebo in 96 healthy subjects. Forty-three subjects were young (35-45 years), 30 subjects were middle aged (55-65 years) and 23 subjects were old aged (75-85 years). Pre- and post-treatment scores were measured on a battery of memory tasks, covering sensory register, short-term memory and long-term memory. The treatment regime was 1 dragee t.i.d for 8 weeks. The administration of xanthinol nicotinate (500 mg, containing 141.7 mg nicotinic acid), nicotinic acid (141.7 mg) and placebo (lactose) was double blind. Pre- and post-treatment scores were analyzed by means of multivariate covariance technique, the pre-treatment score serving as covariate. Nicotinic acid treatment resulted in improvement of sensory register and short-term memory. In comparison with placebo, both active compounds yielded improvements of 10-40%, depending on the task. Treatment effects of nicotinic acid were predominantly found in the young and middle-aged, whereas treatment effects of xanthinol nicotinate were predominantly found in the old. These results are interpreted by the supposed activity of nicotinic acid at the cell membrane. improving neuronal transmission, and of xanthinol nicotinate inside the cell, enhancing cell metabolism and oxygen supply in the brain.

While the above study was done with 425 mg of niacin daily, the benefits of niacin supplementation begin before the measured benefits level is reached.

This progression of benefits with increasingly higher levels is called "dose-dependent benefits" and indicates that some of the benefits for memory begin somewhere before the 425 mg daily level.

We developed Easy-Swallow Niacin Plus with the 425 mg of niacin broken down into three smaller tablets of 141.7 mg of niacin each. This allows people to increase their daily dosage in smaller increments and still obtain an amount of niacin that does have some benefits on memory (as yet scientifically unmeasured).

While there are no independent scientific studies evaluating niacin's effect on memory at doses lower than the 425 mg used in the above study, in a 15% Sampling of 1800 SuperNutrition users, 73% reported improvements in mental skills, mental; clarity and/or memory within 30 days. 84% of these people were taking 300 mg daily (in our Opti-Pack) and 15% were taking higher doses of niacin.

 Our Guarantee Of Memory Improvement Or Your Money Back
We can't guarantee that every one will feel improvements in memory, but we're so sure you will that we offer you our 25-year-old ironclad guarantee:

If within 30 days, you haven't experienced personal improvements in your mental skills, mental clarity or memory, we'll gladly refund your money at the point of purchase.

CAUTION: If you have never experienced the "niacin flush" it can be disconcerting the first time it happens, so we advise you to read the following.

 About The Niacin Flush
Easy-Swallow Niacin Plus use niacin, the more biologically active form of Vitamin B-3 rather than the less-active form, niacinamide. One of niacin's most beneficial nutritional effects is an enhanced blood supply to the skin (as well as to the internal organs and glands). This is called the "niacin skin flush". The pink-to-red itchy skin flush indicates relaxed middle sized and smaller blood vessels resulting in increased blood flow without additional work by the heart. This in turn indicates increased delivery of nutrients and oxygen to the cells as well as increased waste removal from the cells. This is a very desirable nutritional effect, but it can be disconcerting.

The level of niacin in Easy-Swallow Niacin Plus may cause the niacin skin flush in as many as 3 out of 5 people. It is usually characterized by a warm-to hot transient reddening of the skin that generally lasts about 30 minutes, but may last up to two hours or more (rare). The flush may bring some itching and may be followed by a slight passing chill as the enhanced blood supply to the skin returns to normal. Quite often, after a few days of regular supplementation, the flush may diminish. Some people however, continue to flush regularly.

 Avoiding The Niacin Flush
The most effective way to take Easy-Swallow Niacin Plus without flushing is to take one to two tablets after breakfast and again after dinner. Generally , but not always, the flush diminishes in intensity or no longer occurs within two days.

And remember, everyone's personal metabolism is different. This means that flushing from niacin varies from person to person. Some people flush at very low doses (10-50 mg). Others need over 200 mg of niacin to get a niacin skin flush.

 The Recommended Way To Take Niacin
If you elect to increase your niacin, we recommend you do so in small increments with about 4 days between increases in levels.

The most effective method to reduce the likelihood of a niacin flush is to take your niacin supplements twelve hours apart (with breakfast and dinner).

We further suggest that if you do decide to increase your niacin, you work with an orthomolecular or vitamin-trained nutritional doctor to ensure you are not exceeding your metabolic optimal levels.

But remember, with at least one tablet of the Easy-Swallow Niacin Plus, if you skip taking at breakfast or at dinner, the flush will most probably reappear the first time you start up the breakfast-dinner cycle again, and then stop as long as you continue the breakfast-dinner cycle.

 Occasional Side Effects Of Higher Niacin Intakes
A very few people may also experience a mild, transient headache or a slight upset stomach for a few minutes on beginning niacin supplementation. These effects usually no longer occur after a day or two.

Also, about one person in a thousand may experience a mild rash (which may last from an hour up to a month) or feel sluggish rather than invigorated when taking Vitamin B3 as niacin (this sluggishness may last about four hours). These people should take a supplement that contains niacinamide rather that niacin.

 We Recommend Careful Use Of Niacin For Those Seeking
More Mental Clarity And Better Memory
Obviously, we recommend Easy-Swallow Niacin Plus for people who seriously want to help their memory, but we also want them to:

1. Recognize the possibility of a niacin skin flush.
2. Know that it has no detrimental effect on healthy body chemistry.
3. Then decide whether to try niacin or not.

We Feel Fast-Release Niacin Is Best
We caution niacin users that slow-release and time-released niacin may overwork liver enzyme systems, and therefore we recommend and use fast-release niacin.

 

The above statements have not been evaluated by the Food and Drug Administration, and are not intended to diagnose, treat, cure or prevent any disease.

Take alone or in addition to a daily multi-vitamin, like our Opti-Pack, Perfect Blend, Women's Blend, Men's Blend or Super Blend.

SUPPLEMENT FACTS Serving Size 1 Tablet Servings per Container 60	Amount Per Serving	% Daily Value
Vitamin C ( Ascorbic Acid)	10 MG	16%
Thiamine ( Vitamin B-1)	8.3 MG	555%
Riboflavin (Vitamin B-2)	1.7 MG	100%
Niacin (As low-flush, fast release Vit. B-3)	141.7 MG	708%
Pyridoxine HCL (Vitamin B-6)	3.3 MG	55%
Folic Acid (= Folate & Folacin)	133.3 MCG	33%
Calcium (From Calcium Carbonate)	41.7 MG	4%
Magnesium (from Magnesium Stearate)	1.7 MG	.3%




Other Ingredients*
AMOUNT PER SERVING
Choline (From Phosphatidyl Choline)	33.33 MG
Fatty Acids (From Stearic Acid & Stearate)	2 MG
Fiber (As Microcellulose)	19 MG
Lecithin (From Soy)	134 MG
Glutamine (As L-Glutamine)	33.6 MG
Silica (From Silicon dioxide)	10 MG
*No nutritional claims are made for these ingredients.

SUGGESTED USAGE:

1-3 tablets daily as a dietary supplement
(1 after each meal)
MORE, IF PRESCRIBED BY YOUR PHYSICIAN.
Taking 3 at a time increases the likelihood of the Niacin Flush.