You are driving in your car, and the diesel truck or school bus in front of you is belching fumes. You are in a public place, and smoke fills the air. You live in an urban area or near industrial sites, and smog and air pollution surround you. You are barbequing meat, and the burning fat sizzles on the charcoal and smokes the food—and you. You or your children live with a smoker, or perhaps you personally smoke. In other words, you are alive and you breathe. You need Smokeshield.

Smokeshield is formulated to give comprehensive protection, on cardiovascular, detoxification, and immune system levels, for those exposed to the dangerous toxins present in smoke.* Smoke does not mean just tobacco smoke, although 1 in 4 adults in the United States smoke cigarettes, and millions more live or work with smokers. In addition, the United States Environmental Protection Agency has identified diesel and car exhaust as a major contributor to the "soot" or tiny particulate matter suspended in air pollution, and in cities across America people of all ages are breathing air considered highly dangerous by health experts. Indeed, the American Lung Association recently warned that over 132 million people in the United States are living in cities with dangerously high smog levels that could pose health problems, and of those in danger 29 million are children under age 14. In fact 23 million children ride diesel powered buses to school every day.

Do you drive? Or live or go to school near roads or highways? Or use wood-burning stoves, furnaces, or fireplaces? Or work in or near construction? Or live in urban areas where the air is often as bad, on a daily level, as that breathed by pack a day smokers? Do you grill or barbeque meat or eat fried foods? Every man, woman and child will answer yes to one of these questions, which means one critical thing: We are all smokers. This is perhaps the single greatest health threat for all people, and it presents serious challenges to our detoxification systems. Is there something you can do to dramatically improve your ability to live with, and not die from, this inescapable exposure to smoke?

Frankly, there’s just a lot of toxicity from our environment to neutralize, and our liver’s detoxification responses are often dramatically, and fatally, inadequate. Given the prevalence of smoke toxins from all sources, it is clear that the detoxification capabilities of many people are simply overwhelmed. But it is absolutely critical to recognize that millions of people throughout the world appear to have detoxification resources up to the smoke challenge. Not all smokers get cancer or cardiovascular disease (the biggest killers in the Western World), or the seemingly lesser evils like asthma or sinusitis, and some people plainly have the ability to rid their bodies of most or all of the toxins present in smoke.

For example, the health profiles of smokers in Sweden are by critical World Health Organization measurements twice as positive as for smokers in the United States, and in Japan, a heavily industrialized environment where 59% of adults smoke, the health profiles measured by the WHO are up to four times as positive as in the United States. In India and Indonesia, health measurements again demonstrate that smoking prevalence does not necessarily translate to negative health profiles. In those countries, it is important to note that the citizens do not always have access to the same levels of health care as we enjoy in the United States, but there is again a profoundly and measurably more positive profile in key areas of health.

We should not dismiss these unmistakable differences in health profiles as a function of "underreporting." Many of these other nations have advanced health care systems, after all. Nor can we say that the air quality or pollution of these other countries are better than in the U.S., as the environmental challenges of India and Japan are well known. Finally, these extremely positive health data can't be explained away as merely "genetic," for when people of Japanese ancestry move to the United States, within one generation they demonstrate the same health profiles as other Americans.

New Chapter is dedicated to herbal and scientific research, and we cannot ignore the significant health differences that the WHO and others have observed when looking at smokers in different cultures. If it is not explainable by genetics, by air quality, or by the sophistication of health care, what then is responsible? What leads to some smokers having detoxification resources up to the smoke challenge, while others have liver detoxification systems that are overwhelmed and unable to support health? Health care experts are beginning to look at diets in general, and more particularly at the traditional uses of spices in those countries that enjoy significantly better health profiles. For example, India, Indonesia and Japan have extensive healing experience and a long history of personal use with herbs like turmeric and green tea. Turmeric is one of the leading "balancing" herbs in India Ayurvedic medicine, and it is considered the "Queen" of Jamu, the traditional medical system of Indonesia. Millions of people in Japan drink turmeric juice as a daily tonic, and billions of people for thousands of years have, in these cultures, safely enjoyed the healing benefits of green tea. Drawing upon the rich cultural experience with these protective herbs, New Chapter’s Smokeshield offers to all people in the world the patent-pending phytonutrient formulation that will stimulate the necessary detoxification.

Consider the following:

Maintaining Cellular Health: Toxicity Reduction
Maintaining healthy DNA functioning and genetic integrity is a concern for all persons exposed to smoke toxins. Human clinical studies demonstrate that the Smokeshield formulation significantly reduces the smoke toxins, in particular the health-destructive compounds created by a highly toxic chemical called benzo(A)pyrene. This chemical is one of the "tars" found in soot and cigarette smoke. And for those who do not smoke, consider that there is more benzo(A)pyrene in one well-done charbroiled steak than in 600 cigarettes. Other human clinical studies demonstate that the Smokeshield formulation can significantly reduce something called "sister chromatid exchanges," which is the indication that a compromise in our genetic health has occurred. Smokeshield thus reduces both the toxic burden, and the resulting toxic damage, caused by smoke exposure.

Maintaining Cardiovascular Health
Scientists have now identified a blood-clotting and inflammatory marker called "fibrinogen" as the number one determinant for coronary artery health. Exposure to smoke has been shown to significantly increase human fibrinogen, indicating elevated systemic inflammation. Smokeshield contains turmeric, a specific herb, in supercritical full-spectrum form, that has been demonstrated, in a recent human clinical study to significantly reduce fibrinogen. This is an unprecedented scientific breakthrough of major medical promise. Other major determinants of cardiovascular health include the ratios of HDL (good cholesterol), and blood protein APO A (associated with good cholesterol) and APO B (associated with bad cholesterol). A recent clinical study has demonstrated that a 30 day treatment with turmeric extract significantly increases good cholesterol, decreases bad cholesterol, and improves the important role a turmeric extract plays in promoting cardiovascular health.Smokeshield has at its center of biological activity a supercritical turmeric extract. Many turmeric products and formulations merely present, in standardized isolated form, one or more of the three known turmeric curcuminoids. New Chapter categorically rejects that limited invocation of the healing genius of what we believe to be the world’s most important herb. New Chapter’s innovative dual supercritical turmeric extraction process thus presents for the first time a full-spectrum turmeric extract that is highly concentrated, chemical-solvent free, undamaged by heat or chemical stress, and rich with all the healing and protective turmeric oils, resins, and curcuminoids. This turmeric extract is combined with other herbs that have demonstrated profound synergy with turmeric, multiplying the power of this most important herb by 300%. We also include supercritical extracts of four other protective herbs that independently help to detoxify smoke toxins.

Turmeric
The world's most important herb. Patent-pending double extract increases critical detoxification enzymes, reduces benzo(A)pyrene metabolites and free radical stress, and supports cardiovascular health.* Synergistic with key components of green tea, increasing cell protective activity by a factor of 800%.

Green Tea
University of Indiana School of Medicine 1999 study shows green tea supports DNA integrity and decreases smoker's free radical generation.* Synergistic with key components of turmeric, increasing cell protective activity by a factor of more than 200%.

Rosemary
Research at Rutgers and Michigan State Universities demonstrate that rosemary's free radical scavengers are capable of enhancing multiple detoxification enzymes while countering even the compounds produced in frying food.*

Parsley Leaf
Nature's richest known source of the phytonutrient myristicin. Increases glutathione, a critical liver detoxification enzyme.*

Ginger
Offers numerous free radical scavengers, 12 more powerful than vitamin E, assures the formulation's bioavailability.*

Peppermint
According to published work in the medical journal Carcinogenesis, peppermint helps counter a problematic smoke component called benzo(A)pyrene.*

Clove
According to U.S. Department of Agriculture database, clove is richest known source of the phytonutrient eugenol, one of nature's most powerful free radical scavengers supporting cardiovascular health.*

Our atmosphere is on fire, our air is tainted with combustion toxins, our lungs and cells are under assault, and our bodies need help. We all need a Smokeshield to protect us, and it is now available from New Chapter.